know your audience

Yesterday I was working on presentation slides about gaining buy-in for new projects, one of which says something like, “Think about how people like to receive information — charts? case studies? peer-reviewed articles? testimonials? — and offer them what resonates with them”.  Today I’m in a daylong meeting with the College’s Advancement team, and as we review data from stakeholders about upcoming fundraising campaigns, the point was made that some people thought the current appeal needed to be more emotional, while others though it needed to have more data.

Some things are just human nature.

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