We’ve come to a point where in our culture, particularly youth culture, creating media is overtaking consuming media. In the same way that blogs have reduced the entry-level skills for creating text content, new video tools will reduce the barriers of entry for the creation of video content. What used to cost tens of thousands of dollars now costs hundreds.
The new video revolution is web-based, reusable, collaborative, and most of all, it’s live. And it’s push-button and nearly free rather than complex and expensive.
Some online tools that are fascinating:
Blip.tv. You-Tube-like in that it uploads and displays content. Blip also gives you a channel, allowing an ongoing series of videos. Also hooks itself into other social networking tools, making it very easy to reuse content in a robust and simple way. Blip will also add everything to the internet archive automatically.
Blip.tv + YouTube = marketing.
In addition to locally-produced marketing materials, there are other tools offering live video options. UStream is one of those, allowing live streaming from any web-enabled computer, for anyone at any time. Allows on-the-spot reporting, as well as an archive of what was streamed. Also has community features, allowing the streamer to invite other people to join the stream, for co-host capacity.
Stickam is like UStream, also allowing live streaming video with nothing more than a computer and a webcam.
JG predicts that the future of media is in something like this.
12seconds: Twitter for video. Say it in 12 seconds, or it won’t fit. Very short updates, uploaded to the site, Allows embedding in blogs or other sites.
The future of video for us is Qik. Allows streaming of live video from your cell phone. (Dude, that totally is the future.) JG says “Some people find that really scary.” Cell phones are essentially small computers, and as they continue to improve, this kind of live capture from a handheld will become more prevalent.
What’s new about all of this?
It’s live, mobile, can be converted and downloaded, and requires no special software
What happens to private events in the world when everyone has a live video device in their pocket?
How do we react when every event can be a broadcast event? (without sponsorship or authority)
How do we handle the death of privacy?
How do libraries fit in?
Is it possible to capture and catalog this media explosion? (Do we want to? Is it even possible?)
How does on-demand live video change our service model for instruction and reference?
how can video inform our marketing and outreach efforts?
Are we prepared to push video to our patrons who want it? (If our users consume everything on a handheld, are we ready to send our collections to them there?)
You can use these tools to participate in the future information environment… and if we don’t our users certainly will be.
Some examples: Marketing commercials, to sell services to the campus community. Tutorials for student users, included guided walking tours with scavenger hunts, to be viewed on mobile devices. Training tutorials for student workers: How to shelve books, with video of the real thing, to use as a training tool.
Best practices: Storyboard the visuals and the dialogue, all of it, every bit. Budget at least an hour per minute of content produced, depending on the learning curve involved.